Maria Pilar Bifaretti Portfolio

Aspiring Data Analyst skilled in R, SQL, Tableau, and Python, passionate about uncovering
business opportunities and generating innovative ideas through data analytics.

R Studio

Customer Segmentation & Market Basket Analysis

Unveiling customer behavior insights to fuel online retail growth:
Cluster and market basket techniques were used to discover segments, tailor strategies,
and drive cross-selling and personalized marketing for an online retailer.